I don't have any artwork but a catchphrase for an ad on the GIS Stack Exchange could be:

> *Where's* your ancestry?

Over the past 10 or so years the GIS industry has made a concerted effort to "own" the word "where" and so it would help associate the subject matter if the two sites. 

With Family HiStory Mapping being a focus of mine I would love to see more GIS Professionals taking an interest in Genealogy & Family History.