Should we create a one-page advertising flyer?

Question

I am going to attend a local genealogical seminar this weekend, and was thinking it would be a good opportunity to advertise this site. If I can arrange it, I can say a few words about it to the audience, but it would also be good, I think, to have a one page flyer that people could take with them.

I am thinking that others, faced with similar opportunities, might also be able to use the same flyer. My sense is that it should have the following information on it:

1. A paragraph describing the scope and purpose of the site
2. A link to the site
3. A list of some representative questions to give people an idea about the sorts of things they can find on the site.

Do you all think this is a reasonable idea, and, if so, how should we go about making this thing? (I am happy to print them out.)

UPDATE

I made a draft flyer based on examples from Robert Cartaino's answer. Here it is.

UPDATE 2

The MS Word source for this file is here.

Answer 1

The timing is tight, but a simple method of promoting your community is having these one-page flyers available to hand out to interested folks at events.

Time seems to be an issue, so I dug up a few designs I've seen used in the past. It's basically a logo with a bit of copy in a Word document. Unfortunately, as a new site, you do not yet have a custom logo, but the Stack Exchange logos can be found here:

Stack Exchange Logos

Here is some copy that describes what we do:

About Genealogy Stack Exchange

You can use our logos for this particular even, but be sure to follow our Trademark Guidance with respect to the logo use. And if you use extensive text from our /about pages or other sources on this site, please send me a copy so I can "approve" it for use. Thanks.

Answer 2

I know I'm a bit late to the party, nevertheless here is my submission. The screenshot is of the highest-voted questions on the site to reflect the quality of questions being asked. I also added a tree illustration to the background (the source EPS itself has text granting permission for its use.)

A PDF of the flyer can be downloaded directly for high-quality printouts.

Answer 3

One place to start is with the text from Q1210's Q&A . I beleive the 'press release' section was intended to be like an eBrochure. I think it should be augmented with maybe a little tutorial on 'how to get started' in more a step-by-step approach with the links spelled out. e.g.

1. Go to the info page at https://genealogy.stackexchange.com/about to learn about this site and go to http://stackexchange.com/about to learn about stack exchange in general
2. Read the faq at https://genealogy.stackexchange.com/faq to find our more about what is appropriate. Note the site is new and still in beta. If you things aren't clear, you can help us make it better with your cold eyes review. Tell us what to improve. Contribute the improvements directly.
3. Go to https://genealogy.stackexchange.com/users/login to 'join'. It's free! If you already have a login with stackexchange, you can link genealogy. If you don't have an account you can create one, and you can use single signon your google, facebook, or yahoo accounts if you don't want yet another password to remember
4. Go to https://genealogy.stackexchange.com/questions and look at the questions being asked. You can look at the 'Tags' tab to see the categories. Don't dismay if you don't see questions or categories for your interests. You can add them yourself! It will help others with your enthusiasms find and help each other.
5. Answer questions. If you see a question you know the answer to - answer it! If you don't know the answer but have a suggestion on how the original poster (the person who asked the question) can find the answer - then answer the question with that suggestion.
6. Ask your own questions by hitting the 'ask question' tab. Others will help you get your answers - that is the whole purpose of the site.
7. If you have questions about how the site works, or what to contribute to helping make the site better - then explore the 'meta' site at https://genealogy.meta.stackexchange.com/about

My reasoning for spelling it out in a step by step is that many people feel more comfortable (and therefore more likely to do it) with this method, especially the less computer literate. Many accomplished genealogists are more comfortable with paper and with searching the internet; not necessarily with 'changing the internet'. This is particularly true of retirees who have the time to go to the library, go to archives, go to the cemetery. My experience has been they are also the ones more likely to go in person to the society meetings. I think that audience would greatly benefit from this site, and we would greatly benefit from their participation.